https://joyfulgraphics.com/about daily 0.75 2021-03-01 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1590088818886-9T8X58G4S5XUWHI781VG/Pink%2BShoot%2B7.jpg About - About Catherine Portland native Catherine Higgins has tried just about every creative act under the sun. Whether it’s graphic design, collaging, watercolors, creative writing, or photography, Catherine’s a renaissance woman of art and design. She’s passionate about using her creative skills to explore and improve the world, bring people to their full potential, and be an advocate for the whimsical things in life. https://joyfulgraphics.com/contact daily 0.75 2020-08-22 https://joyfulgraphics.com/work daily 1.0 2024-05-07 https://joyfulgraphics.com/work/exilior-branding monthly 0.5 2020-08-22 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1586555139859-5C9VJSLWCA79KD3BGXUF/annie-spratt-QSUbfuscL3s-unsplash-2.jpg Work - Exilior Branding - Objective Our goal was to create a brand for the Kenyan coffee company, Exilior, that presents the company as luxurious, authentic, and caring towards the environment and towards those involved in the production of the coffee. Pictured left: coffee beans https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1586554676306-2RIF964KUB9Z2SN0RA7R/exilior_moodboard_day.higgins_01.27.2020.png Work - Exilior Branding - Logo & Mood Development I designed a logo that incorporates a lion and uses the shape of Kenya as the lion’s head. Jaycee and I build an earthy, wood-cut print aesthetic to pair with this logo. Pictured left: Mood board and early logos https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1586554998900-EKW2XT1UH7D9L76MBG4F/Screen+Shot+2020-03-10+at+11.30.59+PM.png Work - Exilior Branding - Development Inspired by Kenyan fabric patterns, Danny created this pattern and Jaycee applied this bag design to a mock-up, using craft as a background in order to limit future printing costs. Pictured right: An early mockup of Exilior coffee packaging https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1586553769673-MJWMD7SA2HYYSUG8CZVR/website-exilior-final.png Work - Exilior Branding - Nearing the final solution We decided to use different colors for each different blend, and keep the pattern consistent to create brand unity. The high contrast of the packaging will help set it apart from other coffee packaging at places like Market of Choice and Whole Foods, where Exilior Kenyan Coffee will be sold. Pictured left: Nearing the final solution https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1596747027656-VKJT5VEXB8L0Q6QJ8LF3/exilior+real.jpg Work - Exilior Branding - final solution Keeping with the idea of differentiating blends by color, but keeping the patterns consistent, this was the first blend produced with the final solution we eventually designed. Changes were made to allow for the craft colored background to create an earthier feel while maintaining cost efficiency. Packaging photography by Exilior https://joyfulgraphics.com/work/portrait-series monthly 0.5 2020-08-22 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1586551013137-O9UGAH5G2OVIYJ2ZXSGP/EllieWatts6x8.jpg Work - Portrait Series https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1586551350803-DQ69NK3LH0V0BUICN462/IMG_1310.PNG Work - Portrait Series https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1586551652416-EVN5KFNY6J7Y9KG120RN/rahcel.jpg Work - Portrait Series https://joyfulgraphics.com/work/60s-starlett-posters monthly 0.5 2020-08-22 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1586556101520-HHS10Z01RMGVNR1TP1FV/Bridgitte+Bardot.png Work - 60s Starlett Posters https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1586556181594-JKMLHBLZUMKSV7JD95UD/Twiggy-Colorful.jpg Work - 60s Starlett Posters https://joyfulgraphics.com/work/spring-catalog monthly 0.5 2020-08-22 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1588177805640-1W67H5MLU115ICZSEQA5/Light+Blue+Shoot+1.jpeg Work - Spring Catalog - Objective To create a spring catalog of all my own clothing, using all outdoor photography. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1588177976761-8A0PK44RYXGBDPJU4SR7/Moodboard-catalog.jpg Work - Spring Catalog - Ideation This phase was full of gathering inspiration and layout options on Pinterest and creating a mood board to give a better understanding of the look and feel I wanted. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1588178689929-YBFTSJIWKFLA9ZBZZNUM/catalog-photos-pic.jpg Work - Spring Catalog - Photography Next, I chose what outfits I wanted to include in the catalog and we shot photos at the prettiest local places we could find, from my own backyard to a flower field in Newberg. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1588178913230-4BBN512JQB1R7MCRE6F3/Spring+Catalog3.jpg Work - Spring Catalog - Design Process I originally went with a very simple layout and minimal work on the typography, but it felt like it was missing something. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1588179147609-7PO56AWE5XWO9T0BX0RW/Screen+Shot+2020-04-28+at+11.18.13+PM.png Work - Spring Catalog - Final Solution I played more with the typography, got looser with my composition to add some visual interest, and wrote descriptions of each outfit based on real life events to add a personal touch. See below for more examples of spreads. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1588179841812-SWEY7EADCQ8MIRAFSV4Z/Screen+Shot+2020-04-28+at+11.18.59+PM.png Work - Spring Catalog https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614637673918-7KFFY9YC1I2E0RTLMBZZ/Screen+Shot+2021-03-01+at+2.24.29+PM.png Work - Spring Catalog https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1588180121178-PKW4D5CK2UIVTTDX5BGL/Screen+Shot+2020-04-29+at+10.05.55+AM.png Work - Spring Catalog https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614637947989-BJ3JHE7QLBXTX8QYS1C3/Screen+Shot+2021-03-01+at+2.31.16+PM.png Work - Spring Catalog https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614638045427-BV64JAJY64YRFQ1WQMF2/Screen+Shot+2021-03-01+at+2.30.33+PM.png Work - Spring Catalog https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614638150120-A74Z1IPILP2NXP5S3KPK/Screen+Shot+2021-03-01+at+2.30.45+PM.png Work - Spring Catalog https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614638297620-98W0EJ9BDGYAIA6P8M5Y/Screen+Shot+2021-03-01+at+2.36.56+PM.png Work - Spring Catalog https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614638404739-L55QRQDN5J8ZZRAXHKCY/Screen+Shot+2021-03-01+at+2.30.55+PM.png Work - Spring Catalog https://joyfulgraphics.com/work/in-conclusion monthly 0.5 2020-08-22 https://joyfulgraphics.com/work/3d-apartment-floorplans monthly 0.5 2020-08-22 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1596743798042-SQP4Y6D3AIGUW66I5YRM/Screen+Shot+2020-08-06+at+12.56.17+PM.png Work - 3D Apartment Floorplans - Objective To transform 2-dimensional floorplans into 3d models for a local architect, using Maxon Cinema 4D. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1596744318213-53W984DUG8H9RKG50LDX/Unit+Type+1A+-+Handicap+Accessible+Bedrm+2.jpg Work - 3D Apartment Floorplans - Development Using a scale calculator, I figured out the ratios of the 2 dimensional floorplan to a full scale 3D model. I then modeled all the furniture, added textures, and repeated this process for 6 more floorplans. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1596744530099-K2NF5UHOUEK59A1ACDBU/Screen+Shot+2020-08-06+at+1.01.50+PM.png Work - 3D Apartment Floorplans - Final Solution This is an example of one of the seven finished 3D floorplans. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1596745189980-0LIS6SCNAV2SKQ1UGWHI/floorplan-result-website.png Work - 3D Apartment Floorplans - Presentation I sent pdfs of each 3D floorplan in this format to the client. These pdfs show close-ups of each area in the apartment, as well as a birds eye view of the entire apartment. https://joyfulgraphics.com/work/the-interim-album-cover monthly 0.5 2021-02-11 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614639450864-CD8ATCH1M1IKSMOWAYCP/Screen+Shot+2021-03-01+at+2.56.50+PM.png Work - "The Interim" Album Cover - Ideation The client wanted an album cover depicting simple versions of himself and the co-creator of the album. He wanted a simplistic feel, but also wanted to convey that it was a Christmas album. I started with a sketch like this to get things going. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614639085417-XF23H7HKRYNYOLMDX1AB/Screen+Shot+2021-03-01+at+2.50.56+PM.png Work - "The Interim" Album Cover - Objective To create an album cover for a client’s Christmas album that embodies the style of music it represents and the personalities of the musicians responsible for it. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614639891212-RRCJIPGZR1EF6M4SHD3A/IMG_1786.JPG Work - "The Interim" Album Cover - Development I started out simple with a traced outline and a working title written in calligraphy on a simple white background. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614640056266-EXW8IYUNLL0C0R2TALRT/IMG_1799.JPG Work - "The Interim" Album Cover - Further Development Adding a craft background and holly on the sides boosted the warm holiday feel we were looking for. But the look of the album still needed more development and the album name was still up in the air. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614640323084-2Q3YLVGVUFIQ8OO6E5AT/Untitled_Artwork.PNG Work - "The Interim" Album Cover - Final solution I used a “continual line” drawing technique to create a more interesting outline of the two musicians, they decided on an album title, and I added a few finishing touches. The stereo logo was added to give the album the look of an old Christmas record. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1614640488176-5364NT4W1JWA4EPTI7MQ/Screen+Shot+2021-03-01+at+3.14.16+PM.png Work - "The Interim" Album Cover - Application Here is what the album would look like as a real vinyl record. https://joyfulgraphics.com/work/enneagram-stickers monthly 0.5 2021-03-08 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1615234827872-S8IA9CORFRQNSL352VQ6/IMG_2784.jpg Work - Enneagram Stickers - Objective To create a sticker that represents each enneagram type, each displaying an animal and plant that best depicts the nature of that type. For the purposes of this case study, I will only show the process behind the Enneagram type 4, the Individualist. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1615235202000-GLPTG7002ZZ0EL3NAUAZ/IMG_2782.jpg Work - Enneagram Stickers - Ideation When deciding on a creature to represent the type four, I chose a moth because of its desire seek out the light reminded me of how type fours seek out enlightenment and clarity of their own sense of self. Also, like fours, moths are often misunderstood, but beautiful if you take the time to notice them for what they are. I chose forget-me-nots to represent the four’s desire to be remembered/to create a legacy. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1615235228720-E9FVL7HFWD0RO4C6ITDY/IMG_2779.jpg Work - Enneagram Stickers - digital development After creating the initial drawing, I took it into Procreate to trace the linework in a digital format. This was the first layer I created. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1615235338663-F04DJ9STDAOXVVMBXNQY/IMG_2781.jpg Work - Enneagram Stickers - Coloring I then colored in the linework in a layer below the linework layer, resulting in the final design. All that was left to do was to order the stickers. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1615235433983-RDH07HOK8EYZSQ7GYD6Z/IMG_2774.jpg Work - Enneagram Stickers - final product I ordered these 3 inch vinyl stickers from stickermule.com and was extremely pleased with the outcome. I sold many to students from my university and to other followers of my art account on Instagram. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1615235968056-ONVN4E4DP5OJRH9JE3G1/enneagram.png Work - Enneagram Stickers https://joyfulgraphics.com/work/red-nose-remedy monthly 0.5 2021-03-19 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1616175960711-RP9HPW9N2EL1XFLTBLWE/Clown-name-ideas.png Work - Red Nose Remedy - Objective/naming process In this project, I worked with a team of students to name and brand a nonprofit entertainment organization. This organization is made up of a group of professional clowns who visit children’s hospitals to cheer up children who are ill. Our first part of the creative process included creating a list of over 20 names and allowing others to vote on the best one. The top five name options chosen were all names I created (left). https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1616178845499-GANBI9WMDV8VC48GUPCL/logo-ideas.png Work - Red Nose Remedy - Logo & Tagline Ideation After some more deliberation, our design team and our client agreed that the best two names were “Best Medicine” and “Red Nose Remedy”. Then, several of us created logos that represented those names. These were some of my early stage logo designs. During this stage, we also brainstormed taglines, and my tagline was chosen: “Laughter heals”. You will see it implemented on the next stage. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1616178887815-88XX08QHH08CK63XTWKW/IMG_2865+2.jpg Work - Red Nose Remedy - logo development The logo design chosen was by another team member, Diane Martin. The original logo she designed is pictured on the left. I was given the task to refine and finalize this logo design, which you can see in the next stage. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1616179408798-0SLT8AI5O3SLAELQT2KG/Screen+Shot+2021-03-19+at+11.43.22+AM.png Work - Red Nose Remedy - development I softened the edges of the logo design, changed the tracking on the word “Remedy”, and made other small changes in order to get us to this point. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/1616179593440-8NZO7E4CLRKNWKXONW4D/Screen+Shot+2021-03-19+at+11.45.55+AM.png Work - Red Nose Remedy - brand guidelines The logo design chosen was by another team member, Diane Martin. The original logo she designed is pictured on the left. I was given the task to refine and finalize this logo design, which you can see in the next stage. https://joyfulgraphics.com/work/womens-ministry-rebrand monthly 0.5 2022-03-06 https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/03bfab16-8d74-4111-a26d-d59b82894081/original+wm+logo.jpg Work - Women's Ministry Rebrand - Objective + “Before” Photo To rebrand the SWBIBLE Women’s Ministry logo: updating the look and feel of the brand while still maintaining the logo imagery of a succulent, to represent continual growth from the inside out https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/a203d72e-50ef-482c-b428-b18ccd3618e3/womens-ministry-round-2.png Work - Women's Ministry Rebrand - Early Development Shown here is a quick document I created for the clients early on in the design process to show the specific changes I was making to improve upon my original ideas. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/b370d248-f2b6-4875-acd9-692ab0f893af/New-succulent-logos-june-21.png Work - Women's Ministry Rebrand - FURTHER DEVELOPMENT A lot of this project was about exploration. I continued to provide several more logo options, but wanted to display them each in a series of colors that I thought would fit the desired feel of the new branding. https://images.squarespace-cdn.com/content/v1/5e5feed67a95f043ca8faa0c/b183afd8-a4c5-4fbf-b54b-3b7ad6fbc390/final+light+green+sage+green+swwm+logo.png Work - Women's Ministry Rebrand - Final solution + “after photo” In the end, the clients chose this logo, pictured on the right, as their new logo. With its geometric nature, it represented the updated and modern feel they wanted to reach without losing the growth symbolism of their previous logo.