Objective + “Before” Photo
To rebrand the SWBIBLE Women’s Ministry logo: updating the look and feel of the brand while still maintaining the logo imagery of a succulent, to represent continual growth from the inside out
Early Development
Shown here is a quick document I created for the clients early on in the design process to show the specific changes I was making to improve upon my original ideas.
FURTHER DEVELOPMENT
A lot of this project was about exploration. I continued to provide several more logo options, but wanted to display them each in a series of colors that I thought would fit the desired feel of the new branding.
Final solution + “after photo”
In the end, the clients chose this logo, pictured on the right, as their new logo. With its geometric nature, it represented the updated and modern feel they wanted to reach without losing the growth symbolism of their previous logo.